成功的14个原则

1.做你自己最热衷的事:惟有如此,你才会不屈不挠、坚持到底。

2.不断试着跳出框架思考事情:即不要照单全收传统的观念,应尝试从新角度思考。

3.效法产业中最佳的竞争者:一面学习一面持续吸收值得学习的对象。

4.随时准备前进:不要只看到暂时的挫败,其实这只是一个章节的结束及另一个全新章节的开始。应该欣然接受自己总会碰到不顺遂的事实,不管不如意的事情是大是小。

5.造一个更好的捕鼠器:永远把事情做得比别人好。

6.一定要取得充裕资金:有了充足现金做后盾,碰到再大的意外状况也不怕。

7.好好照顾你的员工:因为任何事业的成败,最终仍系于基层人员的表现。要让员工看到你承诺要照顾他们的行为,尽一切力量努力创造一个快乐的工作环境,员工就会自动提高生产力。

8.尊敬你的顾客:永远想着要提供给他们最好的服务。要确保顾客和公司的每次互动,强化你从他们身上得到的利益。只要有一半以上的生意来自大家的口碑宣传,就表示你们做对了。

9.及早承认自己犯的错误:但不要让错误影响你的进度。在追求完美的过程中,现实世界总是不能尽如人意。对于自己会犯错的事实,态度越开放越有益于成长。

10.注意细节:注意所有的小细节,这些小细节可能会影响一般顾客的消费过程,让他们有一次难忘的消费经验。

11.仔细控制成本:切勿铺张浪费,凡事节俭,做任何事合理就好,尽量压低营运成本。

12.充分运用科技:尽量做到自动化。蓝天航空让票务人员在其自家接听订位电话,公司就不须另外成立及维持一个客服中心。蓝天航空的每一张机票都是通过电子管道开立的,上面有许多实时管理信息。

13.吸引更多注意力:运用游击战行销术,利用口碑广为宣传,可迅速打开知名度。让自己随时准备对着群众说话,设法让民众知道你们做了哪些与众不同的事。

14.坚守核心价值:建立一套核心价值,以后做任何事都以该核心价值为基矗

Start up a business

1. Products and market potential - Be clear about what you are selling. Do something which you are familiar with. Clearly define target market for products. If it involves the mass market, examine the competitiveness and selling point of products. Keep a competitive edge.
2. Survey - Conduct surveys / studies to gauge demand for products and industry landscape.
3. Business direction - Be clear about the business direction. Set short, medium, and long term targets. Business plan / model has to be clearly articulated and defined.
4. Potential tie-ups - Assess whether you need a partner for your business to improve the value add. But be mindful when dealing with interest among partners as there could be conflicts which may negatively affect the business. A written agreement is crucial to protect one's interest.
5. Cost management - Managing cost is not easy but it is a huge factor in determining profit margins. Figure out the cost to purchase facilities, inventory, basic expenses every months and also the number of products you need to sell to cover cost. Do not hire employees untuil you are sure you have recurring business orders. Record all expenses.
6. Office - Having a physical office set up is no longer a requirement, especially when the business is small. Rental is a huge cost factor.
7. Funds - Examine various funding options that best suits the business. Find out opportunities and incentives for funding by various government agencies. But it's good to have initial capital (at least to sustain business for 6 months) during the start up stage as it lowers debt and is sound risk management. Do not depend on selling your products first as not every vendor is a good paymaster. Receivable periods can sometimes take up to 3-6 months.
8. Branding - Think of a preferred brand image suitable for the target group. Having a logo and tagline is a must to differentiate oneself.
9. Marketing - This is crucial aspect. Consider setting up a website, blog or utilising social networking tools to connect with consumers to maximis the reach of products and earn feedback. Nowadays, it is no longer expensive to participate in business fairs. Be on the lookout for there opportunies.
10. Rules - Understand the rules and find out the necessary approvals and requirements to ensure all the administrative and red tape issues do not hinder the business.